WKD has launched a new ad campaign, promoting itself as the original RTD brand. In a market dense with RTDs, WKD has named…
WKD has launched a new ad campaign, promoting itself as the original RTD brand. In a market dense with RTDs, WKD has named…
Pre-mixed alcoholic drinks have come under fire for containing “unnecessarily high” levels of sugar and calories, experts have warned. Action on Sugar, a UK-based charitable organisation, has produced a report which analysed the levels of sugar and calories in alcoholic drinks. The company tested more than 200 RTDs, which are currently one sale in shops or online. The report found some pre-mixed gin and tonics…
WKD has launched two RTD cocktails in cans. The two 44cl price-marked cans of WKD Venom and WKD Anti Venom are 6.5% ABV and are pre-mixed versions inspired by the drinks of the same names in the on-trade. The two variants have a fruity flavour profile and both contain caffeine. WKD Venom is a blend of WKD Blue, bourbon and orange flavour; while WKD Anti…
WKD has launched a range of cocktails in cans under the name of WKD Mixed. The new 6% abv range of pre-mixed cocktails is available in three flavours, and are packaged in 25cl cans. The three flavours are: Cheeky V (Port, Blue & Lemonade); Passionista (rum, Passion Fruit & Lemonade); Oh Schnapp (Peah Schnapps, Berry & Orange flavour). All three are available in 12 x…
WKD has launched two lower-calorie RTDs under the sub-brand name NKD. The two new lines – in flavours of Lemon & Lime and Blueberry & Elderflower – have been developed as a brand extension to complement the four flavours in the WKD range, which has undergone a ‘radical transformation’ this…
WKD is celebrating its 20th anniversary with a packaging makeover and the launch of two lower-calorie drinks in a bid to appeal to more 18 to 24-year-olds. Fruit cider has won over many shoppers from this age group, while a recent Kantar report suggested this generation is drinking a lot less than previous ones. But WKD, which launched in 1996 and has been the bestselling…
WKD has revealed details of its latest marketing campaign to support the launch of WKD Blush. WKD Blush Hour is a new 10-week digital and social media campaign headlined by designer and beauty blogger, Binky Felstead, who stars in the TV series Made in Chelsea. The campaign supports the launch of the latest WKD newcomer, WKD Blush, by associating the variant with “getting Saturday nights…
SHS Drinks has unwrapped its Christmas campaign for leading RTD brand WKD this year. The Xmas Rules campaign, which launches on November 28, combines a range of social-media activities with in-store promotions and offers. The idea behind the campaign is the rules that can be broken “because its Christmas”, from wearing tasteless jumpers to eating too many mince pies. WKD has 282,000 followers on social…
