Westons Cider is to invest £2 million in its fruit pressing capacity as it looks to use technology to reduce energy consumption. The investment, which is part of its plan to reduce its carbon footprint, will see two presses installed at its Herefordshire mill. “Running entirely off renewable energy sources, and 20% more efficient than the current on-site presses, the new technology represents a significant…

Sustainability has been a part of cidermaking for generations, but it’s only recently being talked about, finds Jaq Bayles  With climate change anxieties mounting in the face of increasing evidence that the planet is under threat, it’s no surprise that drinks producers across the industry are taking steps to mitigate their impact. And cider is a sector at the forefront of this movement.  While…

Westons Cider has launched its latest marketing campaign ahead of the summer cider boom. The brand has invested £1.1 million in out-of-home advertising, which is expected to reach around 48 million adults across the UK. Consisting of four periods of activity throughout the year, the campaign consists of static and full motion outdoor adverts displayed across central London, Birmingham, Manchester, Bristol, Cardiff and Nottingham.

As Westons releases its Westons Cider Report 2022, Nigel Huddleston looks at the figures, forecasts and fruit trends shaping the cider category The cider market experienced the start of a “tapered return to normality” in 2021, according to the new edition of the annual Westons Cider Report. The 2022 report also identifies a shift from fruit cider to apple cider and the continued growth of…

Westons Cider has unveiled a new £3 million canning line at its Herefordshire mill. The production line, which began packaging 44cl cans of its Stowford Press earlier this month, will produce 12,500 cans per hour, which the company says “reflects the increasing dominance of canned products within the cider category and beyond.” The latest investment in the business also represents a significant step forward, as…

2020 was the biggest year on record for the off-trade cider category, according to Westons Cider’s sixth edition of its annual Cider Report. Taking a deep dive into last year’s category data, the Westons Cider Report shows record growth for cider in grocery retail – up 21.2% YOY – taking overall value to £1.3bn. The latest Westons Cider Report reveals almost half of UK households…

Westons Cider has launched a special Covid-19 edition of its annual Cider Report and it said the research shows the cider category has proven itself “remarkably resilient”. The report, which tracks the category from April to September and follows the release of its 2020 Cider Report, published in March, shows that within the off-trade the convenience and e-commerce channels have grown substantially. In total grocery,…