Tesco is shutting down its online wine community after less than four years. The website hosted live online wine tastings, tasting panels, a blog and an active discussion board as well as organising wine dinners and special offers. It is to shut down on August 28. A Tesco spokesman said: “We have taken the decision to close our Wine Community website. We know the site…

Burgundy generic BIVB has launched a website promoting en primeur tastings hosted by the region across the UK. The site – www.bourgogne-week.com – has an online diary that tells the trade where to go for all events and how to get there, along with details of featured producers. Nelly Blau, marketing and communication export manager at the BIVB, said: “The Bourgogne tastings in January…

London independent wine merchant Roberson Wine has launched a new website designed to make online shopping easier and more reactive for its customers. The site, robersonwine.com, has been completely redesigned, with navigation made easier, a layout that adapts to different screen sizes and devices to make mobile or tablet shopping simpler, a streamlined checkout process and the chance to buy wine under bond at trade…

Drinks charity Drinkaware said visits to its website received a sharp spike after a story broke suggesting Britons fail to report their true alcohol intake. UCL academics found the amount people said they drink is heavily outweighed by the amount they actually drink. This story prompted 21,000 consumers to log on to the Drinkaware website on the same day, to find out more about units…

Drinkaware has revealed its website received more than 4 million unique visitors in 2012 and that its research shows around two-thirds of them decided to cut down on their drinking. It said 64% of visitors surveyed were motivated to reduce their drinking and 67% decided to use the site’s tips to cut down. The Nursery Research and Planning group evaluated drinkaware.co.uk to help the charity…

Westons has overhauled its website in a bid to offer cider drinkers “an elegant and user friendly experience”. The firm believes the new design is “much sharper” and gives each brand “space to express its own personality with clear branding and dynamic, revolving images”. Ian Lewis, head of marketing said: “We wanted to deliver a cleaner and more direct message to the trade and the…

Laithwaite’s has continued its digital revolution by unveiling a new website, a month after launching its first mobile app. The company is undergoing a broad re-branding and marketing campaign, including a new logo, an 11-part series about the links between wine and music on Classic FM and sponsorship of the England cricket team. Managing director Glenn Caton said: “We’re really excited about the new website…