British spirits brand Au Vodka is set to work with ecommerce fulfilment platform Huboo as it looks to tap into the direct-to-consumer market.  Claire Gates, chief commercial officer of Huboo, said that historically, alcohol brands “have been surprisingly late to embrace direct-to-consumer ecommerce,” despite the rise in home consumption following the pandemic.  As part of the deal between Huboo and Au Vodka,…

Pernod Ricard has announced a partnership between its Absolut vodka brand and Heinz, to create a limited-edition pasta sauce. The tie-up sees the two brands take inspiration from a spicy vodka pasta recipe that went viral across TikTok and Instagram in 2020. Tad Greenough, brand creative director at The Absolut Company, said: “With any partnership, we start with the consumer first – what’s in it…

Cîroc vodka will be airing its first advert on UK TV with its ‘Make Big Moves’ campaign. It aims to boost the Diageo-owned brand’s flavoured offerings amid “increasing consumer interest” in flavoured vodka.  The campaign comprises a series of three adverts platforming a flavour within the Cîroc portfolio. Each advert also features a celebrity to represent a Cîroc product; model Winnie Harlow as…

Scottish vodka brand Glen’s has launched its first major refresh since launching in 2003, as it looks to reach new consumers.  Spearheaded by creative agency Thirst, the The Loch Lomond Group said it was looking to give Glen’s a “renewed relevance” among consumers. Targeting a “more serious end of the market”, Glen’s packaging has been revamped with the aim of championing its Scottish provenance.  The…

Halewood Artisanal Spirits has signalled plans to continue expanding its gin range amid the rising popularity of vodka.  Following the gin craze of the late 2010s, Halewood marketing director James Stocker said the gin market is “slowing down” after its “huge growth”. With consumers beginning to turn their attention to vodka, Stocker confirmed he has seen “great growth in flavoured vodka”, as the spirit…

From brands stripping back ingredients to ramping up flavour – and even gin brands taking on vodka making – the landscapes in gin and vodka continue to broaden. Millie Milliken reports The UK’s most popular clear spirits – gin and vodka – never, it seems, rest on their laurels. 2022 has already seen some shifts in the market. Gin brands are starting to…

The Spirit of Manchester Distillery is set to launch a range of vodkas, as the operator continues to diversify its portfolio. The company is also installing a whisky still, with the first casks expected to be laid down later this year. Speaking to Drinks Retailing at Prowein, sales director Justin Horsman said the company had previously produced a vodka only for its bar, called Manchester…