VK rebrands ahead of freshers push

Global Brands has lined up a new look for its VK RTD brand, as it looks to capitalise on the drink’s popularity with students. The…

RTD category is all grown up

The term ready-to-drink hardly seems adequate these days to describe a category that has fractured and fragmented into almost as many style variations as there…

VK reveals on-pack promotion and summer activity

VK has teamed up with boohoo to offer its fans a new on-pack promotion. The activity, which offers its consumers an extra 10% off at…
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