Global Brands has lined up a new look for its VK RTD brand, as it looks to capitalise on the drink’s popularity with students. The…
Global Brands has lined up a new look for its VK RTD brand, as it looks to capitalise on the drink’s popularity with students. The…
Pre-mixed alcoholic drinks have come under fire for containing “unnecessarily high” levels of sugar and calories, experts have warned. Action on Sugar, a UK-based charitable organisation, has produced a report which analysed the levels of sugar and calories in alcoholic drinks. The company tested more than 200 RTDs, which are currently one sale in shops or online. The report found some pre-mixed gin and tonics…
VK is getting ready to spread festive cheer with the launch of its limited-edition Christmas flavour. The 4% abv VK Candy Cane, which is a sweet strawberry flavour balanced with hints of peppermint, will be included in the VK mixed ten pack for a limited time only. The new sku will be launched as part of the brand’s #WEAREMERRY Christmas campaign. The mixed pack, priced…
VK is giving consumers 20% off at fashion retailer New Look this summer with every purchase of its mixed ten-pack. The campaign ‘VK Sorts Your Summer’ is supported by a six-figure marketing push, which will see VK work with Love Island stars Alex and Olivia Bowen as well as a raft of celebrity influencers. The brand will undertake experiential activity over the summer, where fans…
VK has added “a festive treat” for consumers into its selected mixed packs this winter. The newest fruity flavour, VK Watermelon, will join the other six flavours in the VK mixed packs, but only for the lucky consumers who find it. The fortunate few who find one of the hidden VK Watermelon bottles will not only be one of the first to try the new…
Global Brands is giving shoppers a free mobile phone charging power bank every time they purchase a 10-pack of RTD brand VK. The new Electric mixed packs feature six variants – Black Cherry, Tropical Fruits, Blue, Orange & Passion Fruit, Strawberry & Lime and Apple & Mango – plus a power bank. Head of marketing Jen Draper said: “Power banks have become part and parcel…
Global Brands has announced “unprecedented levels of interest” for the search for a new VK flavour, with the campaign reaching more than six million consumers across social media. The producer said more than 33,000 new flavour suggestions have been submitted and it is now opening up the most popular final four flavours to a public vote, which will end on July 27. The four choices…
Global Brands is launching a canned cocktail range to add to its diverse RTD portfolio. All Shook Up aims to tap into customer demand for RTDs, specifically canned variants. The category has increased 5.,6% in the off-trade over the last 12 months to £243 million, while sales of cocktails in cans in multiple retailers has grown 41.7% and these now account for £13.4 million in…
