French brand Calvet, has partnered with the UK’s largest dedicated food and drink festival series, Foodies, this summer to become the VIP sponsor at all…
French brand Calvet, has partnered with the UK’s largest dedicated food and drink festival series, Foodies, this summer to become the VIP sponsor at all…
DMD Ventures, the parent company of 31Dover, The Gin Club, Off The Still and wholesalers Vanquish and OnStock, is crowdfunding for the next phase of growth. The company has turned to Crowdcube to invite its loyal customers to take a stake in the business, with investors offered a number of rewards including a VIP spirits and cocktail masterclass, a bespoke trip to Champagne and their…
Les Grand Chais de France (LGCF) is taking its JP Chenet brand in a new direction to target a younger millennial audience. The activity, which focuses predominantly on “fun-loving females”, also includes revamping the brand’s current line up with new formats, styles and varietals, to ensure it continues to appeal to its existing audience. LGCF is introducing international varietals into the range for the first…
Tennent’s Lager, the official beer of Scottish Rugby, is offering fans the chance to win a money-can’t-buy experience to see the national team play pitch side with its latest on-pack promotion. Bespoke packs of Tennent’s will have unique batch codes for shoppers to enter online and unlock prizes. The top prize offers a pitch-side seat in the “Best Seat in the House” Tennent’s dug-out for…
Google can be a fickle beast to tame and the latest algorithm updates has caused some major ups and downs in the online drinks industry in regards to visibility. Since January, when we published our 2019 Insight Report on the drinks industry, there have been two major updates, both of which have focused on trust. These updates have given the drinks industry…
Jägermeister has revealed a new “Ice Cold” wrap pack that will launch exclusively to the convenience channel this month. The new Jägermeister promotional pack offers shoppers the chance to win one of 30,000 prizes, including branded merchandise such as Jägermeister shot glasses and money-off vouchers to redeem at the brand’s website. The top prize is a VIP trip for four people to France’s winter festival,…
Stella Artois has launched limited edition packaging with an on-pack competition to celebrate its fifth year of partnering The Championships, Wimbledon. The packs will be available from May 7 and July 12 and the packaging is designed to “unite the heritage and fan affection for both brands”. Stella Artois is launching an on-pack competition across four variants. The giveaway offers two VIP tickets to The…
Yealands Family Wines has launched a new competition for UK wine shoppers, offering the chance to win tickets to New Zealand. The producer, based in Marlborough, New Zealand, is offering four pairs of tickets for a 10-day ‘Extraordinary Experience’, via a neck-collar competition on its Peter Yealands wines. The competition, which runs from March 1 to May 28, will feature in neck-collars in a range…
