Pernod Ricard UK is giving its Campo Viejo Cava a wider launch to extend it from convenience into the full grocery channel. Historically Campo Viejo Cava Brut Reserva has only been available in the convenience channel but it will now also be sold through major supermarkets with a retail price of £11.60. Vicky Hoey, head of marketing at Pernod Ricard UK, said: “There is a…

Campo Viejo, the world’s leading Rioja wine brand, is launching its first ever Viura-Tempranillo Blanco, exclusively in the UK. The brand is already the UK’s number one red wine in grocery, according to recent statistics, and the best-selling Spanish wine brand overall. The overall brand has grown by 13.6% in value and 9.9% in volume sales over the past year (Nielsen, total off-trade, year to…

Pernod Ricard is exploring the possibility of releasing white and rosé Campo Viejo into the UK market after its Tempranillo became the UK’s leading red wine SKU. The brand is up 46% in value (Nielsen, year to February 2015) and the team launched a limited-edition reserva at its Streets of Spain festival in London this month. Lucy Bearman, head of marketing at Pernod, told OLN:…

Campo Viejo Tempranillo has grown 25% in value in the past year and is now third bestselling wine SKU in the off-trade (Nielsen, year to April 26). Its recent performance has propelled it up the chart and it now sits behind only Blossom Hill Rosé White Zin and Blossom Hill White – making it the bestselling red wine SKU. Brand owner Pernod Ricard revamped the…

Wines of Rioja has reported that the region grew volume sales by 4% in the UK off-trade during 2013, outperforming a total wine category that was down 3% (Nielsen, year to December 7, 2013). The region has enjoyed bountiful harvests in recent years but the price has not dropped accordingly, with value sales also rising 7% in the past year. Marketing director Ricardo Aguiriano told…