The future of flavoured cider

Cider producers are relentless in their pursuit of new flavours. There’s the seemingly endless stream of new fruits – think Strawberry, Mixed Fruit, Dark Fruit,…

TWE reveals new pack designs for Blossom Hill varietals portfolio

Treasury Wine Estates (TWE) is launching a new pack design for its Blossom Hill varietals portfolio. The brand has refreshed the labels across the entire…

Les Grand Chais de France repositions JP Chenet to attract female millennials

Les Grand Chais de France (LGCF) is taking its JP Chenet brand in a new direction to target a younger millennial audience. The activity, which…