Cider meets RTDs – analysis

The arrival of Heineken’s Strongbow Ultra Dark Fruit has been one of the most talked-about drinks launches of 2022. In case you’ve missed it –…

ASA rules in favour of Strongbow after ad complaint

The Advertising Standard Authority has rejected a complaint regarding a tweet and TV advert for Strongbow cider. The complainant believed the content contained themes…

London’s Kanpai sake brewery kickstarts ultra-premium range

London’s only sake producer has launched its first ultra-premium sake. Kiku, which means ‘hear’ in Japanese, is a limited edition sake, and the first in…