Aldi is launching a Brewdog beer that was created during a Twitter exchange between the two companies after shoppers drew similarities between Aldi’s Anti-Establishment Beer…
Aldi is launching a Brewdog beer that was created during a Twitter exchange between the two companies after shoppers drew similarities between Aldi’s Anti-Establishment Beer…
Advertising regulators are planning to take action to prevent children being exposed to alcohol marketing on social media. The Advertising Standards Authority said it was responding to concerns about age-gating on websites and ease of access to accounts on services such as Twitter and Instagram. Shahriar Coupal, director of advertising policy and practice at the ASA, told a Westminster Social Policy Forum: “We’ll very shortly…
Repeat something often enough and it becomes a truth. Repeat it a few more times and it becomes a Twitter hashtag. At least that’s what’s happened to the most widely cited figure for the cost to UK society of alcohol harm. On September 5, at 1.30pm, #21billion will be scatter-bombed across the social media network in a Thunderclap event organised by the Alcohol Health…
Twitter claims it has improved its age-gating system in a bid to help a wider range of drinks suppliers stop underage users receiving alerts about alcohol. Free age-gating systems have been in place for the past couple of years on the social media site, but they are only available to a select number of brands that spend money to advertise with Twitter. But it is…
Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England. The deal gives Heineken a package of worldwide rights, including use of Rugby World Cup 2015 event marks and designations in promotional tie-ins, pouring rights in stadia at all official Rugby World Cup outlets and digital content rights to use…
