Gonzalez Byass is increasing its investment in Croft Twist to drive awareness of the “very modern” aperitif. The premium sparkling Fino-based long drink, which was launched this summer, is blended with elderflower, lemon and mint. Croft Twist already has listings with Waitrose, Ocado, John Lewis, Fortnum & Mason, Fenwick’s and Harvey Nichols; the producer is now launching a digital campaign to drive consumer awareness. Martin…

Gonzalez Byass UK has created a sparkling sherry-based drink specifically for the UK market. Croft Twist is a 5.5% abv ready-mixed long drink, packaged in a 75cl bottle. The drink is a take on the Andalusian ‘rebujito’ (which is Fino sherry, lemonade, ice and a garnish of mint). The British version is more elaborate as it blends freshly made elderflower, lemon and mint cordials with…

Carling has unveiled a refreshed brand identity that will be introduced across its full portfolio. The updated visual identity, which will be applied to the entire Carling portfolio, including Original Lager, Cider, Citrus Twist & Premier, is described as being “simple yet proud”, and is designed to reinforce Carling’s position as the number one UK lager, according to the company. The new look will roll…

Budweiser has launched twist-off bottle caps to ensure the beer is better placed for outdoor events.  Twist-Offs are designed to open up more social occasions for the brand, by offering fans an easier serving experience. Brand owner ABInbev hopes to better tap into the brand’s target market by unlocking a variety of new occasions such as festivals, BBQs and outdoor events. Aina Fuller, senior brand…

A re-sealable twist on the wine cork has been released after the world’s largest cork producer teamed up with the world’s largest glass container manufacturer to create an industry “game-changer”. Amorim and Owens-Illinois spent four years and £4.25 million on developing the new product, called Helix, a re-usable cork opened by a quick twist of the hand. The makes claim wine packaged in glass bottles…