Treasury Wine Estates is breaking into the hard seltzer category in the UK via its wine brand 19 Crimes. 19 Crimes, which TWE says is the UK’s number one millennial wine brand, is adding two new hard seltzer products to its portfolio to appeal to a new generation of wine drinkers. Presented in a 33cl can with a unique design which aims to leverage the…

Treasury Wine Estates (TWE) is launching a new pack design for its Blossom Hill varietals portfolio. The brand has refreshed the labels across the entire varietal’s portfolio, set to be complete and rolled out by May. The new, refreshed packaging has a “more modern and sophisticated feel” with the aim of recruiting new and younger consumers into the wine category and attract new audiences to…

Big companies are making moves that highlight their expectations for growth in online and the off-trade. Sonya Hook reports We are still in a period of uncertainty but confidence in the future of wine sold via the UK’s off-trade continues, as is made clear by two big stories from the first quarter of 2021: the news that Virgin Wines has made a move to float…

Treasury Wine Estates (TWE) is adding to its 19 Crimes portfolio with a coffee-blended wine. 19 Crimes Red infused with a shot of Cold Brew Coffee is described a “bold and defiant” variant, which demonstrates the brand’s ambition to “push the boundaries within the wine category and recruit a new diverse set of consumers”. The blend is described as “a well-crafted balance of wine infused…

As we move further into 2021 the UK wine industry is waiting for the day when it can come up for breath and see what life will be like after both Covid-19 and Brexit. It’s something that Michelle Brampton will be keeping a close eye on while continuing to push ahead with a number of other key projects. She says: “It’s a really interesting time…

Treasury Wine Estates (TWE) has announced its Australian wine brand, Wolf Blass will bring back its ‘Here’s to the Chase’ TV commercial this winter. The commercial will return to screens until December 27 using Finecast, the video on demand platform. Finecast VOD provides broadcasters and content platforms across the UK with the ability to provide targeted advertising via a single access point on TV –…

Treasury Wine Estates (TWE) is introducing a bag-in-box format for its 19 Crimes brand, and it will be launched into the UK’s supermarkets this month. The 1.5-litre box, which features 19 Crimes flagship red wine, has been developed to offer “a premium and sustainable format option” to the brand’s engaged millennial audience, as an introduction to the fast-growing bag-In-box category. The 19 Crimes bag-in-box launch…