Smirnoff looks to stand out with diamond giveaway

Diageo is to launch a nationwide promotion for its Smirnoff vodka brand, as it looks to standout in a busy vodka market. The ‘Smirnoff 21…

Captain Morgan introduces seven ‘personalised’ bottles

Captain Morgan will be changing its name across seven limited-edition bottles with the aim of helping retailers tap into the growing trend for personalisation. The…

Kopparberg launches summer campaign for its Fruit Lager

Kopparberg is supporting the roll-out of its new Fruit Lager product with the launch of a new marketing campaign. The campaign kicks off this month…