Gin: campaign for juniper

The rush to produce Instagram- friendly pink, colour-changing and fruit gins has been well- documented, but amid all the excitement, a kick-back against outlandish innovation…

Amstel launches TV advert starring Jeff Bridges

Amstel has launched a new TV commercial starring Hollywood legend Jeff Bridges in the lead role as a human bridge. The advert, called Bridges on…

Thatchers Cider sees “clear opportunity” for apple and fruit cider growth

Cider has a “clear opportunity” to introduce more shoppers into the category and there is room for both apple and fruit cider to grow in…