Yellow Tail adds ‘shelfie’ box format to its collection

Yellow Tail Wine is launching a “shelfie’ Shiraz 1.5-litre bag-in-box (BIB) format for the UK market. The first varietal to be launched in this format…

Thatchers Cider unveils 2021 marketing campaign

Thatchers Cider has unveiled a new marketing campaign for 2021. The Thatchers British Cider Time campaign will hero “those cider moments we all want to…

Pernod Ricard UK adds Campo Viejo Winemakers’ Blend

Pernod Ricard is launching Campo Viejo Winemakers’ Blend – a blend of Tempranillo, Garnacha and Bobal – combining “the most vibrant expressions of Spain”. The…