The latest issue of Drinks Retailing is now available to view as a digital edition. The issue is packed with insights and…
The latest issue of Drinks Retailing is now available to view as a digital edition. The issue is packed with insights and…
The numbers are in and the headlines have been written, with some branding it the worst December on record for retail. Total FMCG sales were up 0.8% with shoppers doing more top-ups that meant they were spending less per supermarket trip. We know that alcohol increases in importance for FMCG in the festive four weeks, contributing around 15% of value, compared to…
Wines of Hungary UK will be bringing Furmint February back to the UK in 2020. The campaign, which celebrates 20 years of dry Furmint wines being produced in Hungary, will comprise a range of activities in the UK. The event kicks off with a media and trade tasting of more than 150 Furmint wines from 35 producers at Merchant Taylor’s Hall, EC2 on January 29,…
Krombacher has launched #Pourfection2019, its annual competition to win an all-expenses paid, three-day trip to visit the brewery in Germany. The premium German beer’s competition is open to both bar staff and consumers around the UK. Entrants are required to make a video of themselves pouring a Krombacher from a can, bottle or draught tap. They are then asked to share the video via the…
Magners has launched a consumer promotion offering 28 lucky winners a trip to New York to experience one of the world’s biggest St Patrick’s Day celebrations. The Magners ‘Big Apple’ promotion offers consumers the chance to win a place on the plane when they purchase any Magners variant from participating Asda or Co-Op stores. The in-store promotion includes Magners Original bottles and multi-packs, Magners Dark…
New Zealand Winegrowers is offering trade from the UK and Ireland the chance to win a trip to Sauvignon 2019. The event, which is also known as the International Sauvignon Blanc Celebration, will be held in Marlborough, New Zealand from 28 to 30 January 2019. To enter the competition participating trade outlets need to prove their Sauvignon Blanc promotion skills are market leading, by running…
German brewery Krombacher has launched a campaign to drive the importance of perfectly pouring your beer, bolstered by the added incentive of an all-expenses trip to Germany. The campaign – #Pourfection2018 – asks retailers, wholesalers, their staff and consumers to create a video, picture, gif or boomerang of them showcasing their perfect pour. Entrants are asked to share their contribution using the hashtags #Pourfection2018 and…
Burleighs, the Leicestershire-based gin producer, is releasing a Pink edition, inspired by its master distiller’s trip to Tokyo. Jamie Baxter, the producer’s master distiller, discovered a range of preserved cherry blossom on a recent trip to Tokyo; he returned to the UK eager to create a Burleighs expression with a difference. The new variant uses Burleighs traditional London dry recipe but it is distilled along…
