Mixers brand Fever-Tree has launched a summer campaign, as the company looks to highlight the importance of tonic in a G&T. The £1.5 million activation…
Mixers brand Fever-Tree has launched a summer campaign, as the company looks to highlight the importance of tonic in a G&T. The £1.5 million activation…
Tonics and mixers producer Fever-Tree has issued a profits warning and cut its sales forecast for the second time over a two-month period, due to tough trading conditions. The company blamed a slowdown in consumer spending, particularly during Christmas 2019, and it said full-year profits would be about 5% lower in 2019 than in 2018, when it logged a 34% jump in pre-tax profits to…
Lowlander Beer has brought out a new Winter IPA brewed with recycled Christmas tree spruce needles as part of its zero-waste ‘From Tree to Tipple’ campaign. The Winter IPA is available to purchase as a gift pack with five bottles from Not On The High Street and will be available from other retailers throughout December. In December 2018, the botanical brewery, based in the Netherlands, launched…
Lanchester Wines has relaunched Dragon Tree Kombucha to tap into demand for healthy and low/no alcohol drinks. Dragon Tree Kombucha, which was originally launched 16 years ago, is packaged in a recyclable 25cl can. The drink is a gently sparkling fruity tea with natural flavours of hibiscus and rosehip, which also gives it a light pink colour. The Kombucha is…
Fever-Tree is entering the RTD market with three pre-mixed Gin & Tonics in 27.5cl bottles. The range includes a Premium Indian Gin & Tonic; a Refreshingly Light Gin & Tonic; and an Elderflower Gin & Tonic. These will be available from Tesco stores from May 20, priced at £2.75 per bottle. Fever-Tree’s innovation team worked closely with Charles Maxwell of Thames Distillers to craft its…
Fever-Tree saw profits after tax rise 26% to £61.8 million in 2018 as it continued to revel in Brits’ growing love of gin. Gin has long been the star performer in the drinks industry and volume sales grew 41% in 2018 (Nielsen and CGA). Many analysts credit the gin craze for boosting Fever-Tree’s fortunes, but the premium tonic supplier could just as easily be credited…
Fever-Tree has said it expects revenue for 2018 to reach £236 million, a 39% rise on the previous year. The company said its full-year results are expected to come in ahead of expectations, driven by warm summer weather and Christmas demand. Its revenues grew by 66% in the year to December 2017, and for 2018 this is predicted to grow by a further 39% to…
Fever-Tree has announced it will be the official title-sponsor for the grass tennis tournament held at The Queen’s Club, London. The Fever-Tree Championships will take place between June 18 and 24, and three of the world’s Top Four ranked players – Rafael Nadal, Marin Cilic and Grigor Dimitrov – have announced their intention to compete at the grass court event. They join current British No.1…
