Brands need provenance to survive in the modern cider category: those that can demonstrate a strong back- story and sense of place are thriving and those that cannot are falling by the wayside. British consumers are becoming more discerning about the products they are purchasing and are looking for genuine imports and local, independent producers, and that is a strong factor in Kopparberg’s success. It…

WKD has come under fire from the advertising watchdog for posting “irresponsible” messages on its Facebook page that suggested alcohol could enhance confidence and was integral to social success. The Advertising Standards Agency upheld three complaints against WKD, banned the posts from appearing again and ordered it to be more responsible in future. The Youth Alcohol Advertising Council, a group of children that monitor drinks…