Christmas 2023: expert advice from the drinks trade – part 2

While this year has been marked by inflation, rising duty rates and the cost of living crisis, the approaching festive season offers an opportunity…

How drinks retailers can super-size seasonal summer sales – part 2

What can drinks retailers do to gain an edge this summer? Nigel Huddleston asks the experts MAKE SURE IT’S A DRY SUMMER…

Pernod Ricard shakes up Absolut range, lowers several ABVs

Pernod Ricard has redesigned its Absolut vodka range and lowered the alcoholic strength of its fruity and spicy flavours. The company said this week that…