Lower abvs, premiumisation and NPD – trends in big brand cider

Nigel Huddleston looks at what’s driving core growth for the bigger players in cider After the changes to the duty regime, falling abvs could be…

Thatchers partners with Aardman for TV ad

Thatchers Cider is set to launch a new TV advert tonight (May 25) which was created in collaboration with animation studio Aardman.  Airing…

How the cider industry is pioneering sustainable practices

Sustainability has been a part of cidermaking for generations, but it’s only recently being talked about, finds Jaq Bayles  With climate change anxieties mounting…
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