Sustainability has been a part of cidermaking for generations, but it’s only recently being talked about, finds Jaq Bayles  With climate change anxieties mounting in the face of increasing evidence that the planet is under threat, it’s no surprise that drinks producers across the industry are taking steps to mitigate their impact. And cider is a sector at the forefront of this movement.  While…

Thatchers has lined up a TV ad for its new flavoured cider. The campaign, which starts today and runs until August, sees a Thatchers Blood Orange Cider ad roll out across TV, video-on-demand and cinema. The launch will also be supported with billboards, digital, social, instore activation and sampling at around 25 events across the UK this summer. “We’re hugely excited about this new campaign…

Thatchers has said the latest stage in its journey towards net zero involves an £11m investment at its Myrtle Farm home in Somerset. The cider maker is upgrading facilities as it looks to become more “sustainable and energy efficient”,  as well as future proof production in the wake of external headwinds such as Covid-19. Martin Thatcher, fourth generation cider maker, told Drinks Retailing that the…

Thatchers has partnered with the University of Bristol in a project to identify varieties of cider apples, as it looks to create new varieties for future cider making. The project, which uses DNA fingerprinting techniques to find differences in genetic make-up, is being used to single out the different varieties. The project is being led by professor Keith Edwards (pictured left) from the School of…

Thatchers Cider has unveiled a new marketing campaign for 2021. The Thatchers British Cider Time campaign will hero “those cider moments we all want to share”. Implemented across spring and summer, the multi-media campaign will lead with Thatchers – The Family Cider Makers TV ad, whilst giving each cider brand a chance to shine and resonate with their target audiences. Martin Thatcher, managing director and…

Thatchers Cider has released its new season Thatchers Vintage 2020. The 7.4% abv mature cider has been made from a blend of bittersweet apples, considered to be the “the pick of the 2020 harvest”. A rich golden, traditional medium dry cider, Vintage 2020 is softly rounded and mature with a depth of character coming from apples such as Dabinett and Prince William for their rich…

Thatchers is launching a new TV campaign, which will hit screens on August 17. “Family” is designed to reinforce the values that are “the driving force behind everything that Thatchers does”. The new campaign from the Somerset cider maker will be broadcast nationally, on TV and Video on Demand. The ad has been directed by award-winning British director Steve Reeves with production company Another Film…