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Absolut paper bottle rolls out across UK market

Pernod Ricard is rolling out its prototype Absolut Paper Bottle from today, initially just in the UK and Sweden. The bottle is the first step…

Producers go online to cut out retailers

Pernod Ricard is poised to become the second major supplier to launch an ecommerce site that sells direct to UK consumers. The Absolut and Jameson…
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