Amid the growing popularity of agave-based spirits, Mezcal Reina has launched a range of RTDs. Tapping into the mezcal market, which…
Amid the growing popularity of agave-based spirits, Mezcal Reina has launched a range of RTDs. Tapping into the mezcal market, which…
UK spirits distributor Mangrove Global has expanded its agave offering after securing distribution for family owned tequila brand Arette. Produced in the heart of the Jalisco region, Arette is owned by the fifth-generation Orendain family and made at the historic El Llano Distillery. The distillery is one of the region’s oldest, using estate-grown blue Weber agave and mineral-rich spring water sourced…
Net sales increased by 2% to $1.1 billion in 2025 at Brown-Forman, the corporation that owns brands including Jack Daniel’s, el Jimador Tequila and Gin Mare. Within this, net sales for whiskey products increased by 2%, which the company said was led by innovation. The launch of Jack Daniel’s Tennessee Blackberry and Jack Daniel’s Tennessee Apple saw success. Meanwhile, classics like Jack…
Alice Parmiter quit her corporate job at ASOS in 2021 to become a co-founder of Pimentae tequila alongside friend Wynter Karo. Here, she talks about the loneliness and burnout that can come with starting a brand. I founded Pimentae with Wynter after spending some time in Mexico and realising that the UK had a disconnect about tequila. We came back into…
Female-founded RTD tequila brand Pimentae has secured £1.5m in funding, led primarily by FIGR Ventures, a fund known for backing early-stage consumer businesses. The funding round also included participation from Revenge Capital, Solo Investments and entrepreneurs Puneet and Poonam Gupta. The new capital will support Pimentae’s plans to scale UK retail partnerships, strengthen its presence in travel retail and expand…
Tequila and mezcal sales have been making a lot of retailers happy. But, Lucy Britner asks, will the sun set on the Tequila Sunrise? The short answer is ‘yes’. Anyone who has spent time in the industry knows spirits trends are cyclical and just as retailers are reducing their gin selections, many are ramping up agave. Although there may be a time…
As November rolls by and we move quickly towards the festive season, retailers are turning their minds to Christmas gifting. In anticipation of the gift-buying season, Lizzy O’Riordan looks at what’s likely to be in demand for Christmas 2024. ADVENT CALENDARS Every year there’s debate about whether advent calendars are overdone within drinks, and of course, there is no clear conclusion.
Pernod Ricard has launched its first UK campaign for Altos, as it looks to combat negative perceptions of tequila. According to the company, Altos has reached an estimated 7.2 million consumers across socials, digital and BVOD with the campaign. Aimed at a younger consumer, the advert features an average barman “Alan” making a Margarita with Altos tequila. This contrasts the celebrities often…
