Pernod Ricard, AB-Inbev and Champagne Lanson have all announced plans to cash in on the Wimbledon tennis tournament, which starts next month. Lanson, the official Champagne supplier to the world-famous championship, has released limited-edition bottles wrapped in neoprene jackets. This gives the appearance of a tennis ball and also keeps the wine chilled. Pernod Ricard is launching all-white limited-edition bottles of Jacob’s Creek classic Chardonnay…

Jacob’s Creek has signed up tennis star Andre Agassi for a three-year global campaign promoting its wines. The campaign is part of the brand’s True Character promotion, and will be amplified during the Wimbledon tennis championships, of which Jacob’s Creek is the official wine. It builds on an existing association with tennis – Jacob’s Creek also sponsors the Australian Open tournament. In the first year…

Moët & Chandon has been signed up as the official Champagne of the tennis ATP World Tour. The Champagne has become a global sponsor of the tour, which culminates in finals in London’s O2 arena, and will also sponsor the ATP’s new red carpet charity gala for Great Ormond Street Hospital on November 17. Daniel Lalonde, president and chief executive of Moët & Chandon, said:…