Chilean wine brand Casillero del Diablo is entering the Spanish wine category in the UK with the launch of a varietal Tempranillo wine.
Chilean wine brand Casillero del Diablo is entering the Spanish wine category in the UK with the launch of a varietal Tempranillo wine.
Campo Viejo Tempranillo has grown 25% in value in the past year and is now third bestselling wine SKU in the off-trade (Nielsen, year to April 26). Its recent performance has propelled it up the chart and it now sits behind only Blossom Hill Rosé White Zin and Blossom Hill White – making it the bestselling red wine SKU. Brand owner Pernod Ricard revamped the…
