Of course, this lifestyle legacy does mean tequila has always had a natural affinity with the on-trade, but its popularity is gradually spilling over…
Of course, this lifestyle legacy does mean tequila has always had a natural affinity with the on-trade, but its popularity is gradually spilling over…
DJ Bernhard and MC Wonderful are returning to TV screens this summer to promote Malibu rum in a new series of adverts. The colourful characters invite consumers to “celebrate the sunset” and are joined by a new friend called Lady Sunshine to promote the coconut rum. The narrative follows Lady Sunshine as she weaves her way through Caribbean streets, inviting people she encounters to step…
