Strongbow has launched Refreshing the Nation, a new campaign celebrating the regional expressions, rituals and moments that make British drinking culture unique.
Strongbow has launched Refreshing the Nation, a new campaign celebrating the regional expressions, rituals and moments that make British drinking culture unique.
Strongbow is introducing Strongbow Rosé to tap into the ongoing trend for pink and rosé drinks. The new 4% abv variant, which will roll out from March 2020, is made with red apples and it marks the brand’s first foray into the emerging Rosé Cider category. Alongside this, the brand is getting a complete redesign across the portfolio on both primary and secondary packaging.
Strongbow has unveiled its first “ultra-low” alcohol cider, with a 0.5% abv product aligned with its Dark Fruit variant. Strongbow Dark Fruit 0.5%, which is also vegan and has 73 calories per bottle, will be available in a 4x33cl pack from March 2020. The newcomer taps into the thriving low and no-alcohol category, within which cider is currently underrepresented, according to brand owner Heineken. Cider…
The clocks have gone forward, the sun is out and leading suppliers are rolling out marketing campaigns ahead of the summer trading period. A new multimillion-pound TV ad campaign from Strongbow airs for the first time tonight, featuring friends in the pub singing Together in Electric Dreams. Nielsen and CGA data for the year to January 2019 suggests that Strongbow has a 27% share of…
Strongbow is offering a special on pack promotion to help retailers drive sales through the summer months. The ‘Make an Epic Festival Entrance’ competition builds on the success of last year’s campaign, celebrating Strongbow’s sponsorship of three festivals: Kendal Calling, Isle of Wight Festival and Victorious. For a second year running the cider brand is challenging customers to ‘Make an Epic Festival Entrance’, with eight…
Strongbow is launching an on-pack promotion offering the chance to win thousands of festival-related prizes. The promotion, created to celebrate the brand’s sponsorship of three of the UK’s top festivals, offers shoppers the chance to ‘Make an Epic Festival Entrance’ with a prize worth up to £10,000 for eight lucky winners who come up with an imaginative way of arriving at any of the three…
Strongbow has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016. The ‘Let’s Own It’ campaign issues a rallying cry to the nation to get together and cheer for Team GB this summer. The campaign will run across a number of channels including TV, radio, digital and social media. The TV ad will run from 14…
Strongbow is set to be the Official Partner of Team GB at the Rio 2016 Olympic Games. The partnership, which is a first for Strongbow, will be supported by a campaign with the theme: ‘Supporting the supporters’. This will include limited edition packs across three SKUs, an on-pack promotion, a multi-million pound media campaign including TV, outdoor and digital activity as well as Strongbow hosting…
