The clocks have gone forward, the sun is out and leading suppliers are rolling out marketing campaigns ahead of the summer trading period. A new multimillion-pound TV ad campaign from Strongbow airs for the first time tonight, featuring friends in the pub singing Together in Electric Dreams. Nielsen and CGA data for the year to January 2019 suggests that Strongbow has a 27% share of…

Strongbow is offering a special on pack promotion to help retailers drive sales through the summer months. The ‘Make an Epic Festival Entrance’ competition builds on the success of last year’s campaign, celebrating Strongbow’s sponsorship of three festivals: Kendal Calling, Isle of Wight Festival and Victorious. For a second year running the cider brand is challenging customers to ‘Make an Epic Festival Entrance’, with eight…

Strongbow is launching an on-pack promotion offering the chance to win thousands of festival-related prizes. The promotion, created to celebrate the brand’s sponsorship of three of the UK’s top festivals, offers shoppers the chance to ‘Make an Epic Festival Entrance’ with a prize worth up to £10,000 for eight lucky winners who come up with an imaginative way of arriving at any of the three…

Strongbow has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016. The ‘Let’s Own It’ campaign issues a rallying cry to the nation to get together and cheer for Team GB this summer. The campaign will run across a number of channels including TV, radio, digital and social media. The TV ad will run from 14…

Strongbow is set to be the Official Partner of Team GB at the Rio 2016 Olympic Games. The partnership, which is a first for Strongbow, will be supported by a campaign with the theme: ‘Supporting the supporters’. This will include limited edition packs across three SKUs, an on-pack promotion, a multi-million pound media campaign including TV, outdoor and digital activity as well as Strongbow hosting…

A Youtube ad for Strongbow in which a drinker refers to the cider as his “other half” has been banned for making alcohol look too important. The ad showed a spoof awards ceremony in which a character called Carl Guyenette wins an award for Best Strongbow As My Other Half. The Youth Alcohol Advertising Council, supported by Alcohol Concern, complained to the Advertising Standards Agency…

Heineken has declared that its new Strongbow cloudy cider will be the biggest alcohol launch in 2015 after allocating a £8 million marketing budget to promote it. It is the most Heineken has ever spent on promoting a new product and will include advertising on TV, billboards, mobile and social media. It will spend £1 million on a national sampling campaign that will hand out…