Gallo Family Vineyards has unveiled its latest marketing campaign and a new variant for its Spritz range. The campaign, which also includes social media, has been developed specifically to target millennial consumers. It represents a ‘significant investment’ for the brand, according to Gallo, and it reflects the company’s commitment to developing the Spritz portfolio and growing this category as a whole. The activity also coincides…

Kingsland Drinks is adding to its fusion wine portfolio with a new pouch format, which will go into 1,600 Co-op stores from this month. The first drink in Kingsland’s new pouch format is a Strawberry and Lime fruit fusion wine, which the company says it can be served chilled, over ice or as a cocktail, blended with sparkling wine and soda water. The 1.5 litre…

Kopparberg has launched the world’s first frozen cider to capitalise on growth in the bugeoning frozen pouch category. The frozen cider is available in Strawberry & Lime and Elderflower & Lime and is exclusive to the off-trade. Up until now the frozen pouch category has been the preserve of Diageo, which began by launching the Parrot Bay range and recently launched new pouches under its…

Diageo is launching Pimm’s Strawberry with a Hint of Mint and backing the new variant with a “six-figure” ad campaign. It will appear in 70cl and 1-litre bottles, along with a premix can, and sit alongside the original Pimm’s No.1 Cup and Pimm’s Blackberry and Elderflower. Diageo said it will allow retailers to capitalise on the upcoming barbecue season and provide incremental sales to the…

Halewood International has launched a strawberry variant of Lambrini. The company said the launch came in response to growing demand for sweet fruit flavours from Lambrini drinkers and other consumers.  An Alcovision poll last summer found that 41% of 18 to 24-year-olds and 28% of all adults favoured sweet alcoholic drinks. The 5% abv drink comes in 75cl bottles, rrp £2.99, and has already won…