The UK’s Hard Seltzer category attracts new player

The hard seltzer category has attracted another contender in time for the summer season. Long Shot hard seltzers will hit the UK market on May…

Willow reformulates to tap into CBD and alcohol-free boom

Willow has been reformulated a year after launch to take advantage of the CBD boom and to reduce its abv from 4.4% to 0.5%. The…

Kopparberg now has a pink gin

Kopparberg is venturing into the popular pink gin category with a premium variant infused with its iconic strawberry & lime flavour. Kopparberg Premium Gin, which…