Blossom Hill partners with publisher for ‘Sharing Stories’ campaign

Blossom Hill wine has collaborated with publishing house Penguin Michael Joseph for its summer campaign. The ‘Sharing Stories’ campaign has a focus on highlighting…

Bordeaux reveals enhanced 2020 marketing plan for UK

Bordeaux wine group, Conseil Interprofessional du Vin de Bordeaux (CIVB), has earmarked the UK as one of seven key markets for its 2020 promotional activity,…

Innovation set to lift wine’s profile with new drinkers

A number of emerging trends could vanquish the wine industry’s reputation for a lack of innovation, according to a panel of experts at the London…