Heineken trials Cidrerie Stassen

Heineken is trialling a Belgian cider brand in Sainsbury’s stores with a view to growing the super-premium cider segment. Cidrerie Stassen is crafted in the…

Heineken buys Stassen

Heineken has bought Belgian cidermaker Stassen in a move to boost its production capacity and bolster its new product development capability. The move came as…
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