When Stuart Elkington, founder of DryDrinker.com, stopped drinking eight years ago, the range of low and no-alcohol products was “pretty poor” – inspiring him…
When Stuart Elkington, founder of DryDrinker.com, stopped drinking eight years ago, the range of low and no-alcohol products was “pretty poor” – inspiring him…
Some in the trade consider English wines to be underwhelming and overpriced. I disagree; we are making world class wines. Quality is on the rise and customers are eager to support local winemakers. Its why English wines make up 25% of our list at Wickhams. I am fortunate to be able to visit many of the vineyards dotted throughout the coastal counties of southern England…
Industry watchdog the Portman Group has launched a free training programme for start-ups and small producers with a turnover of £2.5 million or less. The scheme looks to help the craft community to better understand and implement the Code of Practice on naming, packaging, and promotion of alcoholic drinks. The free introductory training session provides an overview of the Portman Group, its remit, the Code…
Taylor’s Port has launched a new digital campaign for Taylor’s Chip Dry to celebrate the start of white port season. The ad will be live across Instagram and Facebook during July and August, with the aim of bringing to life the “White Port and Tonic” serve in a simple, light and refreshing way. Taylor’s Chip Dry was first blended back in 1934 and the white…
Off-trade beer sales over the four-week lockdown period eclipsed the four-weeks of Christmas 2019 by a whopping £57 million. The latest Nielsen data for the total off-trade (including impulse) shows beer sales for the four weeks to April 11, 2020 – spanning the period since lockdown was announced – equated to £472 million, compared with £415 million for the four weeks to December 28, 2019, historically…
A campaign is being launched to remind shoppers and retailers about the start of minimum unit pricing (MUP) for alcohol in Wales. MUP will start in Wales on March 2, after which retailers will have to charge at least 50p per unit. The Welsh Government will be launching advertising via social media, radio and online from next week to remind retailers of the March start…
Former England cricket captain Sir Ian Botham has secured a listing at Waitrose for his eponymous wine range. The upmarket retailer will enjoy exclusivity of two tiers of Botham’s wines, The All-Rounder and The Botham Series, which start at £7.99 and go up to £10.99. There is also a top tier, the £30 Sir Ian Botham Collection, and Berry Bros & Rudd took the initial…
Former Man Utd goalkeeper Peter Schmeichel and broadcasting legend Jeff Stelling make guest appearances in a new Carlsberg TV ad that celebrates the start of the Permiership 2015–16 season. The “If Carlsberg did kickabouts” campaign focuses on a casual kickabout between friends in the park, which is transformed by Carlsberg into “probably the best kickabout in the world’. During the kickabout, a hamstring injury is…
