Aspall is giving consumers the chance to win a picnic prepared by a Michelin Starred Chef and hundreds of other luxury prizes as part of…
Aspall is giving consumers the chance to win a picnic prepared by a Michelin Starred Chef and hundreds of other luxury prizes as part of…
Swindon and its environs have several claims to fame, from yielding James Bond creator Sir Ian Fleming to creating what is surely the world’s most complex roundabout. The smallish market town has produced Dr Who star Billie Piper, smashed the sack race world record and been immortalised in The Office thanks to Neil and his dreaded Swindon lot. But it has another impressive…
Retail chain Wine Rack has announced a three-year sponsorship deal with hit Channel 5 programme The Wine Show. The retailer joined the Conviviality empire in July 2013 and the estate has since increased to 29 stores across the UK under Diana Hunter’s leadership. Joe Fattorini, the star of The Wine Show, was working in communications at supplier Bibendum when Conviviality snapped it up in 2016.
Kronenbourg 1664 is featuring in a new campaign encouraging consumers to ‘Give the Gift Supreme’ this Christmas. Brand owner Heineken UK will also give the brand new festive packaging to support its Star Retailers and to drive growth in the run up to Christmas. Star Retailers are also being encouraged to run a festive promotion for shoppers – buy two 4x44cl packs and receive a…
Aldi has added 25 limited-edition wines to its range as part of the retailer’s inaugural on-shelf wine festival. The retailer, which won Wine Retailer of the Year at OLN’s Drinks Retailing Awards 2016, has sourced the wines from across 14 countries and five continents. They start at £4.99 and go up to £8.99, including a Nero d’Avola from Sicily, Pinot Gris from Gisborne in New…
Rioja is the rock star of the UK wine trade. Everyone knows its name, everyone rates its quality and it’s a chart-topper in terms of consumer awareness, better known than Marlborough in New Zealand and Barossa in Australia, and sitting alongside Côtes du Rhône and Chianti in the top five best-known wine regions, according to Wine Intelligence. But if Rioja is a rock…
Comedian Bob Mortimer has taken over as the face of Charles Wells’ flagship beer Bombardier after the sad death of Rick Mayall. The Bottom star played the role of Bombardier Bedford for three years until his death last summer, but now Mortimer will fill his big shoes. He will star in a new ad campaign later this month, and hit the road on a promotional…
Diageo is aiming to breathe life into its beer division by launching Guinness golden ale and backing the new brew with a £4.5 million ad campaign. The drinks giant reported that beer sales were down 2% when it released its half-year figures in January, but the launches of Guinness West Indies and Guinness Dublin porter have helped it hold market share. Diageo is now tapping…
