Campari launches Aperol Spritz Kit in convenience channel

Campari has launched its first NPD for the Aperol brand in the UK market. The Aperol Spritz Kit features a smaller 35cl bottle of Aperol…

Smirnoff teams up with Fever-Tree for Spritz-Up campaign

Vodka brand Smirnoff No.21 is collaborating with leading mixer, Fever-Tree, to champion Spritz serves this summer. The two-million-pound integrated “Spritz Up” campaign is live now…

Blossom Hill Spritz falls foul of the Portman Group

A recent complaint against Blossom Hill’s first canned spritz product, Blossom Hill Spritz, has been upheld by the Portman Group’s Independent Complaints Panel. The complaint…