Beefsteak Club confirmed as sponsor for Sky Sports England v South Africa

Beefsteak Club has been confirmed as one of the sponsors involved in Sky Sport’s coverage of the England versus South Africa one-day international cricket match…

Heineken reveals UEFA Champions League promo for off-trade

Heineken is launching a new on-pack promotion to highlight its partnership with UEFA Champions League to the off-trade. Throughout the 2016/ 2017 season, until March…

Alcohol brands should be allowed to sponsor sporting events, says cider boss

Alcohol brands can be a force for good in the sporting world by supporting with sponsorships and the health lobby will struggle to ban this…