Carlsberg has launched a campaign to find the UK’s greatest football fan and will install the recipient as a Talk Sport pundit at a Premiership match on the final day of the season. Presenter Jeff Stelling will launch the search on Talk Sport on January 26, kicking off a five-month partnership with the radio statoon. Presenters will provide frequent updates on the competition alongside ads…

Beer and cider sales grew 12% as the football World Cup kicked off – but failed to revive struggling supermarkets, which saw overall sales decline in the four weeks to June 21, according to Nielsen. Consumers spent 0.6% less in UK supermarkets than they had the year before during the period, which included the build-up to and first nine days of the tournament. Volume sales…

Grant’s Scotch whisky has launched a £1 million marketing campaign in which it teams up with sporting legends Sir Geoff Hurst, Gordon Banks and Archie Gemmill to share insights and achievements. The campaign, called Stand Together, will see the sportsmen publish online videos on a new Youtube channel in which they share their thoughts and experiences with the next generation.  The push aims to reflect…

More than 20 million UK viewers regularly tuned into the 2010 World Cup in South Africa, suffering the heartbreak of England’s crushing defeat by Germany and enjoying the drama of Spain’s extra-time win in the final. That year South African wine sales buzzed like a vuvuzela at supermarkets and independents across Britain. The category grew 20{7c69fd72f8e2bab9ee87ef5a2685d86c0107c79a8a610a3574925e3ec9a3ba47} and South Africa overtook France for the first time ever…

Drinks producers have committed to promoting responsible drinking at sponsored events in the widest ever partnership between producers, retailers, rights holders and representatives of sport, music and venues. The Portman Group has drawn up the first UK-wide code governing alcohol sponsorships of sports, music, arts and events. The code, which is binding for drinks producers, means they must promote responsible drinking in their sponsorships. Anyone…

Halewood International has launched a cinema ad campaign for Tsingtao. A minute-long ad will run in more than 3,000 cinemas including Cineworld, Odeon and Vue for a month from today (Jan 24), and is expected to reach some 2 million cinema-goers. The ad will show model and actress Amy Jackson and Jamie Cho playing in an underground table tennis tournament in a bid to promote…

Lancashire brewer Thwaites has become the UK distributor for Warsteiner, one of Germany’s biggest premium beer producers.  The beer is one of the biggest world lager brands in UK pubs according to CGA, and Thwaites hopes to build sales in both the off- and on-trades. Thwaites managing director Steve Magnall said: “As Germany’s most famous independent brewer, Warsteiner has a global reputation for brewing excellence.