Jameson Irish whiskey has been announced as an official partner of the English Football League (EFL). The collaboration is a continuation of Jameson’s activity in…
Jameson Irish whiskey has been announced as an official partner of the English Football League (EFL). The collaboration is a continuation of Jameson’s activity in…
Casillero del Diablo has announced it has renewed its long-running media partnership with Sky Cinema. The Chilean wine brand, which is currently enjoying 26% value growth (Nielsen, 52 weeks to Oct 31, 2020), has partnered with Sky since 2015. Clare Griffiths, Commercial Director at Concha y Toro UK, said: “The partnership has worked hard to create an ‘owned’ wine drinking occasion, emphasising our wine as…
Freixenet makes its TV debut this month as sponsors of the new series of Don’t Tell The Bride on E4. The sponsorship deal, which has an estimated media value worth of £400,000, will air through September for 10 weeks, showcasing the sparkling brand’s range and reached approximately 1.64 million people. The idents will feature the voice of TV and radio presenter Zoe Hardman, and they…
Guinness has announced it will be the new title sponsor of the Six Nations, with the Championship to be known as the Guinness Six Nations from 2019. The new sponsorship is a six-year deal and considerably strengthens Guinness’ commitment to rugby, adding to a portfolio that includes the Guinness PRO14, and partnerships with the four Home Unions and leading European clubs Leinster and Munster. Guinness…
The Wine & Spirit Trade Association (WSTA) has announced that JF Hillebrand UK has renewed its sponsorship of the WSTA Annual Conference for a further three years. The JF Hillebrand UK team has supported the last three conferences and it has now signed to extend this for three more years. To celebrate this, the WSTA and Hillebrand are offering attendees at the London Wine Fair…
Gigglewater has announced its official partnership with the British National Film Academy, as well as the sponsorship of the Best Newcomer category, at the National Film Awards UK on March 28 this year. The National Film Awards UK is an annual awards ceremony, created by the National Film Academy, to celebrate the achievements of the film industry. Gigglewater, which takes its name from the 1920s…
Alcohol brands can be a force for good in the sporting world by supporting with sponsorships and the health lobby will struggle to ban this practice, according to the chairman of the National Association of Cidermakers. The Alcohol Health Alliance lambasted Heineken for sponsoring Team GB at the Olympics with its Strongbow brand. It said the sponsorship would encourage children to drink, but Heineken hit…
Accolade Wines has announced that Mud House Wines is now an official sponsor of the 2017 British and Irish Lions tour of New Zealand. Commenting on the partnership Accolade’s ceo Paul Schaafsma said: “We are extremely excited to be part of the next British & Irish Lions Tour in New Zealand. “We have high ambitions for our already successful Mud House brand. We will be…
