Spirit-flavoured beers enjoy strong growth

Value sales of spirit-flavoured beers are growing at 262% in the off-trade, according to new IRI figures (year to August 17, 2013). The category is…

Amigos tequila-flavoured beer given facelift

Amigos is up 192% in the off-trade (Nielsen, year to September 2012) – part of a wider movement that has seen spirit-flavoured beers grow 65%…

Yo-ho-ho and a bottle of rum

You cannot be a self-respecting pirate without adhering to a very particular checklist: scraggly beard, bulging biceps, weathered skin, tattoos, missing limbs, fighting spirit, a…