Greene King has launched 4 x 335ml four-packs of Old Speckled Hen in a bid to earn a place in the fridge at convenience stores…
Greene King has launched 4 x 335ml four-packs of Old Speckled Hen in a bid to earn a place in the fridge at convenience stores…
Greene King has overhauled packaging on the Old Speckled Hen family in a bid to “target the next generation of discerning beer enthusiasts with a contemporary design”. The facelift takes in Old Speckled Hen, Old Golden Hen, Old Hoppy Hen, Old Crafty Hen and all multipacks. The brewer teamed up with design agency Ziggurat Brands with the aim of “bringing the story of the family…
Old Speckled Hen is returning to TV screens this month in a £2 million ad campaign featuring Henry the fox. The ads are designed to hit 12 million ABC1 men and will play out during the FA Cup semi-final on ITV along with other TV slots. Further advertising on radio, online and print titles will bolster the message. Dom South, Greene King marketing director,…
