Convenience symbol group Spar has revealed new UK-wide brand positioning, as it looks to champion the ‘local’ message. The new positioning, called ‘The joy of Living Locally’ will launch in stores and across digital communications this month. Spar will use three pillars to bring the positioning to life in store: ‘Value on your doorstep’, ‘Nurture our neighbourhoods’, and ‘Passionate about local’. The pillars will communicate…

Spar has made all 70 of its own label wines vegan, as it looks to make the range more inclusive. The company said the move comes after a pledge by the business in 2019 to become the first grocer to shift its own label range to vegan. “More than half a million people took part in Veganuary 2021 and 85% of those surveyed said they…

The Association of Convenience Stores (ACS) has appointed Spar managing director Louise Hoste to the role of chairperson. Hoste will take up the post from November, with independent retailer Ramesh Shingadia continuing in the role of vice chair. Hoste will succeed central England Co-Operative chief executive Debbie Robinson, who has served as chair since November 2019 and will remain on the ACS board. Hoste said:…

Spar has launched four new wines in time for the summer months, including the first bag-in-box options within the convenience retailer’s own label wine range. Spar’s popular Crisp White and Fresh Rose will now be available in 2.25-litre bag-in-box format. Adam Georgiou, Brand Manager from Spar UK, said: “The bag-in-box wine category has experienced double digit growth over the last year with this trend set…

Spar has redesigned its own- label premium gin range. The new label is designed to highlight the liquid’s key premium cues bringing them in line with the market. The new label will first appear on the Spar Rhubarb and Ginger Gin bottles with Spar Original London Dry Gin following suit in the New Year. ‘The Harmonist’ brand is the new name chosen for the range…

Spar is bringing its annual wine festival into stores in August across England, Scotland and Wales, offering “a huge variety of wines at sector-leading prices”. This year, Spar said the focus of the festival will be on giving customers great value by offering a number of discounts on a wide selection of wine from leading brands to own label. The Spar Wine Festival kicks…

Spar is launching two new organic wines under a new brand name, Orbis (Latin for ‘World’) The new Orbis range is produced in one of Europe’s leading region for organic vineyards, Castilla La Mancha in Spain, where there are more than 50,000 hectares under cultivation. Organic production includes natural substitutions for chemicals such as pesticides and fertilisers but it also encompasses a change in production…