Kingsland Drinks and Barón de Ley plan to target UK wine drinkers with a consumer campaign, headed up by celebrity chef, Omar Allibhoy, also known as “The Spanish Chef.” The campaign will highlight Baron de Ley’s provenance, passion and heritage and celebrate the very essence of Spanish food and wine.  Omar – famed for being Ferran Adrià’s protégé – will create bespoke consumer content that…

Hatch Mansfield has announced the launch of its first UK marketing campaign for Cune, part of CVNE, the Northern Spanish Wine Company founded in 1879.  The six-month Lucky Break campaign is designed to drive brand awareness to support off-trade sales, whilst building upon Cune’s Spanish heritage and bringing the brand’s ethos of spontaneity and making your own luck to life.  The three-tiered phased campaign will reach consumers…

Chilean wine brand Casillero del Diablo is entering the Spanish wine category in the UK with the launch of a varietal Tempranillo wine. The wine was sourced by Max Weinlaub, lead winemaker on the project at brand owner Concha y Toro, from Bodegas Ignacio Marin in the small northern Spanish region of Cariñena. The region doesn’t feature on the label as the…

Wines from Spain is launching a hybrid events programme for its 2021 annual event. The organisation is launching a hybrid events programme on March 29, 2021, with the aim of providing Spanish wine information, education and tasting opportunities for the UK trade and press. A new online catalogue will feature more than 400 wines and offer visitors sophisticated search and filter tools to access the…

Pernod Ricard is launching Campo Viejo Winemakers’ Blend – a blend of Tempranillo, Garnacha and Bobal – combining “the most vibrant expressions of Spain”. The wine blends the experience and craftmanship of Campo Viejo’s three female winemakers to create “the ultimate red blend” that is described as being smooth and vibrant, with red fruit richness and elegant intensity. The newcomer is set to launch in…

The final region Majestic Wine is focusing on for the Autumn phase of its 2020 range review is Spain. The retailer’s wine buyer for Spain, Joe Aylmer, says unlike many part of the range review, the Spanish range didn’t need a dramatic overhaul. He says: “It’s a country which has been greatly outperforming the market at Majestic for some time, built around the successful pillars…

Ramón Bilbao has announced it will continue with its plan to launch its Spanish Wine Academy, while also bringing forward its digital and online initiatives.   The educational programme, which is designed to showcase the quality and diversity of Spanish wines, was due to have launched in the UK in March, with events in Spain and Russia over the next two months before launching in Cyprus later in the year. …