John Smith’s targets ‘modern males’ with Golden Ale campaign

John Smith’s has revealed details of a campaign to drive awareness of its Golden Ale among its target audience. Former footballer, Robbie Savage, is partnering…

John Smith’s moves into the growing golden ale category

Heineken is bidding to reinvigorate the John Smith’s brand with the launch of a 4% abv golden ale. The core brand is growing among 18…

Premium bottled ales: lightbulb moments

Greene King has overtaken John Smith’s supplier Heineken to become the market leader in the off-trade ale category for the first time. It now accounts…