The organisers of Prowein have said they aim to attract 50,000 visitors to the Düsseldorf show this March. Last year, Prowein reported 38,000 visitors from 145 countries, owing to disruption from the pandemic. Pre-pandemic numbers saw a record 61,500 visitors to the show in 2019. Speaking to Drinks Retailing, Prowein director Michael Degen said the target for this year is 50,000, “and…

“Wider aisles, better conversations and more time.” These were among the positive comments from the side-lines at both this year’s Prowein and London Wine Fair. And it’s no surprise that after two years off, a Spring of Covid uncertainty and an initial clash over dates that visitor numbers weren’t up to pre-pandemic levels. Prowein reported 38,000 visitors from 145 countries at its…

London Wine Fair has shared its Wine Writers Edit ahead of its 40th live show on June 7 – 9.  The Wine Writers Edit took place for the first time last year, when the London Wine Fair was 100% digital. As the fair returns to London Olympia in 2022, this is the first year where visitors will be able…

London Wine Fair 2022 will be a hybrid event for the first time. This year celebrates both a return to Olympia, after a two-year hiatus, and the fair’s 40th live show.  In another first for the fair, it will take place in June this year; a result of ProWein changing its usual March timing. The fair will now take place just after the weekend…

Channel 4 is partnering with Aldi to broadcast its Grow with Aldi food and drink producer competition in a TV series that will air later this year. Platforming local British food and drink suppliers, the show is calling for applicants to appear in the six-part series, including alcohol producers.  Each episode will follow a group of suppliers as they visit a supermarket to pitch…

The organisers of London Wine Fair (LWF) have said the live event will go ahead, after a two-year hiatus. This year’s show will also feature a digital element, making it the first time LWF has produced a hybrid event. The 2022 return to London’s Olympia, from May 16-18, marks LWF’s 40th live show. Meanwhile, the digital element will run a week earlier, on May 9-10. …

AB InBev’s Budweiser Brewing Group has launched Beer Masters, a Prime Video show designed to find the best amateur brewer. The show, which first aired on November 11, is hosted by singer and beer aficionado James Blunt and head judge Jaega Wise, a brewer and industry expert. The competition will pit teams from the UK and Europe against one another, for the chance to be…