A complaint about the brand Slingshots has been upheld by the Portman Group’s Independent Complaints Panel. A member of the public made a complaint about the product, stating that it encouraged irresponsible drinking and was aimed at an under-18s audience. The complaint was upheld under the Portman Group’s Code, which states that a drink, its packaging and any promotional activity should not in any direct…

Australian drinks company Global Beverage Brands is bringing its shots brand to the UK off-trade. Slingshots, which it describes as ‘fun and innovative’, is made up of unique dual-flavoured shots in a ready-to-drink 3cl twisted cup format. Each variant features two flavours, measured for the perfect shot that mixes in the mouth, eliminating the need to pre-mix, according to the producer. The first flavours in…

The off-trade will enjoy a multimillion-pound boost if retailers create a clear shot category in the spirits fixture, according to a leading supplier. CGA figures show that the on-trade shots category – which includes the likes of tequila, sambuca, Jägermeister and Sourz – is worth £890 million, but it is worth just £60.5 million in the off-trade (Nielsen, year to April 26). Retailers are urged…

The off-trade spirits market grew by £130 million in the past year as consumer confidence shot up, according to latest annual market report from William Grant & Sons UK.  It reveals that the take-home BWS market grew 1{7c69fd72f8e2bab9ee87ef5a2685d86c0107c79a8a610a3574925e3ec9a3ba47} in volume and 3.5{7c69fd72f8e2bab9ee87ef5a2685d86c0107c79a8a610a3574925e3ec9a3ba47} in value to £15.4 billion as the number of UK off-trade outlets grew 1.6{7c69fd72f8e2bab9ee87ef5a2685d86c0107c79a8a610a3574925e3ec9a3ba47} to 60,000…

Jägermeister is ramping up its campaign to move away from the Jägerbomb with a multimillion outdoor ad campaign. The marketing team is keen to promote Jägermeister as an ice-cold shot and 8,000 billboards and posters featuring slogans like “Give It a Shot” and “Deep Freeze” will hammer the message home. The six-sheet portrait ads appear in high footfall areas designed to “ensure exposure as consumers…

Duty fraud on beer and spirits has shot up by 46% to more than £1.2 billion, a report by HM Revenue & Customs has revealed. The illicit spirits trade was worth as much as £440 million, or 11% of the market, in 2009-10, while duty fraud on beer was worth up to £800 million, or 14% of the market, it said.  The report measured the…