C&C Group has launched its “biggest ever marketing drive in more than eight years” for its Tennent’s lager brand. The campaign includes a TV commercial,…
C&C Group has launched its “biggest ever marketing drive in more than eight years” for its Tennent’s lager brand. The campaign includes a TV commercial,…
Marussia Beverages UK is taking over as the UK distributors of Mercury Spirit brand Seven Hill Gin. Marussia specialises in the distribution of authentic and artisanal spirits from around the world, and Seven Hills is the latest brand to join the portfolio. Marussia will be taking over full distribution from previous distribution partner Boutique Brands. Distilled in Moncalieri, near Turin in the historic distillery of…
Salford craft brewery Seven Brothers is launching a series of limited-edition beers to mark lockdown 2.0. Over the next month, the brothers we will be releasing range of 44cl special cans aimed at bringing a little joy to lockdown evenings. The first member of the “lockdown family” of beers is a 5% abv Rye IPA. It is described as “a sweet, nutty and spicy Rye…
Louise Oliver set up her Seven Cellars business in 2015 in Brighton. Here she talks to Drinks Retailing about how sales have been in the past year and her plans for the future: How have sales been over the past 12 months, excluding lockdown? We are quite well established in Seven Dials in Brighton now, and we have a very friendly local customer base, so…
Manchester brewery Seven Brothers has completed a £500,000 crowdfunding drive after attracting investment from more than 850 craft beer fans. The family firm has just received a major publicity boost after teaming up with Mercury Prize-winning band Wolf Alice to launch a collaboration beer called Yuk Brew. That followed hot on the heels of a beer made in partnership with Kellogs, using Cornflakes that were…
Captain Morgan will be changing its name across seven limited-edition bottles with the aim of helping retailers tap into the growing trend for personalisation. The label will replace ‘Morgan’ with seven different names: Drama, Banter, Comedy, Genius, Retro, Clueless and Karaoke, providing consumers with the opportunity to celebrate the unique personalities of those in their friendship groups. Nik Keane, global brand director, said: “Captain Morgan…
A wine merchant’s portfolio has to speak for itself. There’s no point having eye-catching merchandising or an integrated social media strategy if the wines themselves aren’t good enough. Here are seven wines that tell me whether a wine shop is worth its salt. How many are on your shelves? 1. GROWER CHAMPAGNE There’s nothing wrong with stocking the big brands (see point seven below), but having your…
Retailers are convinced that business will be better in 2015 than this year as consumer confidence and spending power rises, according to OLN research. We polled hundreds of independent wine merchants and head office staff at the multiples, and 61% of them said next year will see an improvement on 2014. Just 8% thought it would be worse and the remaining 31% said it would…
