Alcohol-free spirits brand Seedlip has launched a nationwide marketing campaign as brand owners look to inspire drinkers to experiment with low/no serves. From…
Alcohol-free spirits brand Seedlip has launched a nationwide marketing campaign as brand owners look to inspire drinkers to experiment with low/no serves. From…
From how spirits are packaged to how they reach the consumer and who promotes them, Maverick Drinks co-founder Michael Vachon pinpoints the most important trends in spirits for retailers Every brand in a can Brands such as Gordon’s have long been available as a gin in a tin, but with the RTD market projected to continue outpacing the growth of the wider spirits category, it…
WiseHead Productions has launched a portfolio of zero proof drinks in order to “define a new category of non-alcoholic, sophisticated drinks for adults to enjoy during the moments they choose not to drink alcohol”. The portfolio will launch in Waitrose and Ocado this week. The collection contains three “Aperizero” serves, which are described as being lightly sparkling and versatile in flavour, and are designed to…
The UK cocktail culture is booming, according to industry experts, and a wider range of on-trade outlets than ever are upping their game with exotic mixed drinks. The challenge for retailers is to replicate this in the off-trade, according to Hi-Spirits managing director Dan Bolton. He says: “The key is making it simple for customers. Alongside a core spirits range of gin, vodka, bourbon and…
The industry jargon is “fractional bottles”. In spirits, this has traditionally meant 35cl, the orthodox half-bottle size. For wine, a half-bottle means 37.5cl – an unfashionable size for decades that is starting to make a comeback. Sainsbury’s Taste the Difference Conegliano Prosecco is just one new product that’s appeared in a 37.5cl bottle as the supermarket has attempted to cater for individuals or couples who…
Global Brands has launched 20cl and 50cl bottles of its herbal liqueur Jungfrau into the off-trade to capitalise on the momentum it is gaining in the on-trade. Marketing director Simon Green said it is outselling vodka at student unions and is now the number two herbal liqueur brand in the on-trade (CGAT, MAT to September 2013). He believes the smaller serves offer entice comsumers keen…
