Seedlip launches ‘Drink Interesting’ campaign

Alcohol-free spirits brand Seedlip has launched a nationwide marketing campaign as brand owners look to inspire drinkers to experiment with low/no serves.  From…

The potential of dark spirits and mixers – Edrington UK

As summer approaches, consumers are likely to gravitate towards drinks with a lighter, fresher taste. While seasonal changes in consumer behaviour can be…

Bottlegreen eyes cocktails in latest campaign

Adult soft drinks brand Bottlegreen has launched a new campaign with an emphasis on using the drinks as a component in both alcoholic and…