Bud Light Seltzer set to join UK’s hard seltzer category

Budweiser Brewing Group UK&I, has announced the off-trade launch of Bud Light Seltzer, an alcoholic sparkling water with natural fruit flavours. The newcomer, which has…

Mark Anthony Brands International unveils Let’s White Claw campaign

Mark Anthony Brands International has today announced the first global marketing campaign for its White Claw Hard Seltzer brand, beginning in April 2021. The global…

Sence hard seltzer gets full overhaul and name change for 2021 relaunch

Sence, one of the very first hard seltzers to launch in 2019, has overhauled its recipe, brand and consumer positioning and relaunched as Sentz The…