Cider meets RTDs – analysis

The arrival of Heineken’s Strongbow Ultra Dark Fruit has been one of the most talked-about drinks launches of 2022. In case you’ve missed it –…

Hard seltzers – still the next big thing?

The hype around hard seltzers in the UK is still palpable, but as the category hits bumps in the US, Lucy Britner asks if growth…

Diageo on resilient off-trade, inflation, and future of hard seltzers

The head of Diageo’s UK business has said he expects the off-trade to remain resilient, as consumers start to return to bars. Speaking as part…