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Spare a thought for fortified wine – its time comes but once a year for many drinkers. But there’s so much more to the category, finds Clinton Cawood There’s no denying the importance of the festive season to fortified wine, and as we head into the final months of 2022, now’s the time to explore the category’s potential, and encourage consumers to make the…
With the festive season around the corner, Rachel Badham takes a dive into this year’s biggest Christmas trends for retailers Sandra Brunet, marketing director for Campari Group UK, says: “Christmas, when done well, can be the most lucrative period of the year for retailers; in December 2021, there was a 38% increase in spending on alcohol compared to a typical month.” With 2022 marking…
The last quarter of 2021 was a good season for grocery retailers and included a record-breaking Christmas week. With celebrations curtailed in 2020, shoppers were determined to enjoy the festive season in 2021 despite the unexpected concern that Omicron brought. While the nation had high hopes for a return to normality as 2022 began, the reality has turned out to be rather different. With…
Luxury and sustainability both feature in the world of gifting this year, as consumers look to treat each other while being kind to the planet, finds Lucy Britner “It’s no surprise that this year consumers will want to treat themselves and their loved ones more than ever during the festive season,” says Ian Macleod Distillers managing director UK, Neil Boyd. “We’re expecting to see lots of…
As we approach the festive season, Drinks Retailing explores the key trends in wine, spirits and RTDs shaping this year’s peak sales period CLICK HERE TO READ 12 DRINKS TRENDS OF CHRISTMAS – PART 1 5. Sips that make a stand “Consumers are more ethically-minded than ever before,” says Ten Locks off-trade controller Julian Howard. “They…
Budweiser, the official beer of the English Premier League, has announced the launch of a new on-pack competition and limited-edition Premier League packs to celebrate the return of the football season. The competition, which is a scan to win mechanic, will encourage shoppers to upload a photo of their Budweiser can or bottle or Budweiser Zero can to www.budweiserpl.com. Entrants…
Taylor’s Port has launched a new digital campaign for Taylor’s Chip Dry to celebrate the start of white port season. The ad will be live across Instagram and Facebook during July and August, with the aim of bringing to life the “White Port and Tonic” serve in a simple, light and refreshing way. Taylor’s Chip Dry was first blended back in 1934 and the white…
