Following whisperings last month, it has now been reported that Sazerac has acquired Au Vodka for more than £300 million. The news…
Following whisperings last month, it has now been reported that Sazerac has acquired Au Vodka for more than £300 million. The news…
Soon after it emerged that Sazerac could be interloping on a deal between Pernod Ricard Jack Daniel’s maker Brown-Forman, speculation has suggested that the US spirits group may also be expanding its reach in the Asia-Pacific region. John Distilleries in India has confirmed that it is open to selling 100% of its business to Sazerac, which already holds around 60% of…
US-based Sazerac Company has renamed its UK distribution arm as it looks to bring it into line with the parent business. Hi-Spirits UK, which was acquired by Sazerac in 2016, is now called Sazerac UK. “The renaming of Sazerac’s various global offices marks an important step in our globalisation efforts by allowing us to connect Sazerac’s heritage and history from our…
Diageo has sold 19 brands to The Sazerac Company for US$550 million as part of its strategy to increase its focus on premium spirits. The brands include a number of Seagram’s variants, Goldschlager, Myers’s, Parrot Bay, Romana Sambuca, Popov, Yukon Jack, Stirrings, The Club, Scoresby, Black Haus, Peligroso, Relska, Grind, Piehole, Booth’s and John Begg. Diageo has also agreed to enter into long-term supply contracts…
Hi-Spirits will take on the UK distribution rights for Irish whiskey Paddy from 1 July. The new agreement covers distribution in the UK off-trade, on-trade and travel markets and it follows the acquisition of the Paddy brand by US spirits company Sazerac in May. Paddy Irish Whiskey, which is the world’s fourth biggest Irish whiskey brand, will continue to be produced by former brand owner…
Brown-Forman is to sell its Southern Comfort and Tuaca brands to Sazerac for £378 million, the company announced today. Brown-Forman acquired Southern Comfort in 1979 and Italian liqueur Tuaca in a two-stage transaction which completed in 2002. Paul Varga, chief executive of Brown-Forman, said: “We’re proud of the work undertaken over the years by our employees and partners on behalf of Southern Comfort and Tuaca.
The company behind Buffalo Trace bourbon is struggling to keep up with demand as interest in the Kentucky spirit grows in the US and around the world. “We are very excited about what is going on with bourbon, not only in the US but in other parts of the world, not least the UK,” Mark Brown, president and chief executive of brand owner Sazerac, told…
