Bombay Sapphire extends into RTDs

Bombay Sapphire is launching an RTD version of its London Dry gin blended with tonic. The producer is introducing the impulse format to tap into…

Bombay Sapphire taps into personalisation trend with NPD

Bombay Sapphire has launched a quartet of naturally-flavoured gin liqueurs, designed to “customise your G&T”. Bombay Creations Gin Liqueurs – in flavours of Rose, Hibiscus,…

Southern Comfort’s Instagram ads found in breach of ASA Code

The Advertising Standards Authority (ASA) has investigated separate adverts featuring Southern Comfort and Bombay Sapphire Gin and it concluded ads related to the former to…