Sailor Jerry Spiced Rum has revealed a new bottle design to enhance the brand’s on-shelf standout and to honour tattoo legend Norman “Sailor Jerry” Collins.
Sailor Jerry Spiced Rum has revealed a new bottle design to enhance the brand’s on-shelf standout and to honour tattoo legend Norman “Sailor Jerry” Collins.
A spiced rum influenced by the old recipe for Sailor Jerry has been brought to market by Manchester-based wholesaler LWC Drinks. Admiral Vernon’s Old J is the first project for brands manager Tom Hurst, who joined LWC in April after seven years working in on-trade sales for Sailor Jerry supplier First Drinks. Sailor Jerry was the subject of a social media campaign from irate bartenders…
