Pernod Ricard has lined up a limited-edition pack and marketing campaign for its Havana club rum brand, as it looks to boost sales through convenience and grocery. The bottle, designed in collaboration with lifestyle brand Places+Faces, will feature Havana Club playing cards that illustrate key serves. The activation also includes merchandise in the Places+Faces style, including t-shirts and a hoody – 50% of the sales…

The former CEO and co-founder of Quintessential Brands has bought the drinks company behind Cactus Jack, Veroni Amaretto and Hawksbill Rum.  Warren Scott, who divested his interest in Quintessential in July 2022, has acquired drinks manufacturer Intercontinental Brands (ICB) through his investment company Kliro Capital.  Scott, founder of Kliro, said the company is looking to position itself as a leading supplier of…

As consumers look to celebrate the father figure in their lives, the drinks industry is stepping up to stock home bars and create occasions. Drinks Retailing rounds up a few top tips and tipples  OCCASIONS From barbecues to brunches, buffets and banquets, Father’s Day is a good excuse for a get together, and retailers can make the most of the opportunity with some simple…

The monthly round-up of what’s new in low/no, beer, cider, wine, spirits, RTDs and mixers. SPIRITS Lochlea Cask Strength Batch 1  60.1% £65 USP: Lochlea’s new single malt is the first in a new series of annual special bottlings from the Ayrshire-based distillery. Aged in…

With recent brand acquisitions from major industry players, is rum finally fulfilling its potential? Rachel Badham reports Only a few months into 2023, and the burgeoning rum category has already grabbed the attention of the industry, particularly after Philippines-based rum brand Don Papa was purchased by spirits giant Diageo in January.  In the same month, Brown-Forman finalised its acquisition of Diplomático rum…

Diageo has agreed to buy Philippines-based rum brand Don Papa. The multinational drinks company will pay EUR260 million with a further potential consideration of EUR177.5 million through to 2028, subject to the brand’s performance. John Kennedy, president, Diageo Europe and India, said: “We are excited by the opportunity to bring Don Papa into the Diageo portfolio to complement our existing rums. This acquisition is in…

Think Rum is a convergence of enthusiasm from some, a desire to learn from others, and everything in between, finds Think Rum ambassador Peter Holland With every passing year since I left my previous world (outside the industry) it becomes a little harder to retain the viewpoint of the customer – the person buying a drink at the bar or a bottle from a…